Концепции рациональности и выбор покупателя
«A friend of mine was once shopping for a quilted bedspread. She went to a department store and was pleased to find a model she liked on sale. The spreads came in three sizes: double, queen and king. The usual prices for these quilts were $200, $250 and $300 respectively, but during the sale they were all priced at only $150. My friend bought the king-size quilt pleased with her purchase though the quilt did hang a bit over the sides of her double bed».
Говорит ли такое поведение покупателя о его ограниченной рациональности?
СноскиThaler R. H. Mental Accounting Matters // Journal of Behavioral Decision Making. 1999. Vol. 12. № 3. P. 183.